• Lead global social media strategy to grow following, engagement, and performance across Instagram, TikTok, and LinkedIn
• Develop clear content pillars and target audiences for each channel
• Manage the editorial calendar and ensure a consistent posting rhythm
• Oversee community management and engagement activities in collaboration with the community coordinator
• Produce and commission high-quality content, working closely with the in-house creative team on shoots
• Build and nurture an engaged community by connecting with VIPs, influencers, and key talent
• Maintain a distinctive tone of voice and visual identity across all social channels
• Advise on paid partnerships to optimise performance and ensure alignment with campaign goals
• Explore new platforms and opportunities to expand the brand’s digital reach
• Develop brand and retail partnerships for collaborative campaigns
• Track, analyse, and report on performance metrics to key stakeholders